MARKETING STRATEGY
Get a revenue road map for web, social media, events & partners.
BRANDING STRATEGY
Position for market leadership with a unique high impact brand.
MARKET ANALYSIS
Make smart growth decisions with confidence, not guesswork.
INNOVATIVE MARKETING TO KEEP YOU ON TRACK
Sure it’s a wild ride today but savvy marketers have the right focus. It’s about being insight driven and customer-obsessed, from vision to execution. Brighteye has the strategic thinking, research and communications to make an impact at every stage of the customer journey.
EXPERIENCES BUILD BRANDS AND DRIVE DEMAND.
In an evolving landscape, marketers rely on high-impact customer experiences to give customers a reason to buy and stay connected. They know more and expect more. Brighteye can help optimize experiences with bold creative ideas, content and marketing, across all touchpoints.
OUTCOMES DELIVERED
- Increase customer satisfaction
- Drive new sales
- Reduce customer churn
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EXPERTISE IN TECHNOLOGY AND REAL ESTATE MARKETING
Telecommunications, Software, Cleantech
Residential & Commercial Property
For Enterprise and Startups
Builders, Landlords, Managers
- Market & Competitive Analysis
- Brand Assessment & Strategy
- Digital Strategy & Events
- Content Development
- Communications Planning
- Value Proposition Design
- Demand Generation Campaigns
- Account-based Marketing
- Public Relations
- Research, Segments & Personas
- Building, Floorplan & Community Design
- Digital Strategy & Website Development
- Site, Community & Corporate Branding
- Content Development
- Project & Community Launch
- Customer Experience & Mystery Shop
- Sales Centre & Display
- Media Relations
Try Brighteye on your next project!
SPOTLIGHT ON STORYTELLING – ESSENTIAL BRAND MARKETING
Storytelling paints your brand with the authenticity and uniqueness it needs to stand apart from alternatives, while evoking an emotional response from the audience. It helps combat the overcrowded digital space inundated with competing claims, statistics, and pricing. As content marketing, it can generate three times the leads of traditional marketing but for 62% lower cost. (Content Marketing Institute).
Customer stories (case studies) are particularly effective at painting a picture and tugging at emotions. Case studies typically have three major parts: a problem, solution, and proven results (quantified if possible).
Brighteye helps clients bring their brand and customer stories to life using language that keeps audiences engaged. We’ll capture your customers’ experiences, and clarify brand positioning against competitors. Progress is tracked with quantifiable metrics to demonstrate the ROI and effectiveness of your storytelling efforts.
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