Brand Growth Strategy
Issue: How do I position my brand to maximize its potential?
Your brand is about more than marketing. It’s about who you are.
Solution: A brand strategy should act as a lens to review your innovation needs and business opportunities while performing as a management tool for making on-brand decisions. The brand is translated from the proposition down through innovation, marketing, products and services, and conveys the brand’s capabilities beyond the literal offer.
You’re likely to be sitting on the brand idea and BrightEye’s role is to help you frame it and create a strategy for content. We view your business through the customer’s eyes and identify the potential competitive disruptors. A true brand strategy will spur innovation and is simple enough for people everywhere to ‘get’ – a strategy that reflects real, living attributes of the firm. We bring this strategy to life by rapidly developing the appropriate framework, the content needed, and crafting a narrative across your communications, ensuring your market knows and experiences your difference.
Building New Business
Issue: Winning more business with sales outreach is not a one-dimensional practice. You need to give to get.
Solution: New clients are more persuaded by the depth of your conviction, and your understanding of their customers, than by the height of your logic. We collaborate with you to engineer a multi-channel outreach program, create the content, hone the offer and set the timeline for a systematic outreach program to generate buzz, accomplish targeted prospective meetings and create opportunities for new business development. Using an integrated approach with your team is key, as we aim to identify high value target prospects and begin to generate new business meetings immediately. It’s all about giving to get, opening relationships and getting down to basics from creating killer sales questions to planning who to call and defining the pitch.
Issue: How do I create an innovation strategy that will help ensure my innovation funnel consistently delivers actionable ideas that will put me ahead of the competition?
Solution: We will not be successful unless the innovation fulfills three key questions: First, is there a unique idea? Second, is there an understanding of future market needs? Last, can you generate profitability from either a low-cost base or a service innovation that cannot be easily duplicated? We develop insights into your category and target consumers and define an explicit vision for the organization or for the brand(s). Weak links between business strategy and the product portfolio are identified. Working closely with management to support the process, BrightEye identifies the resources to achieve successful innovation and find better ways to test the concepts.
One of the biggest challenges facing organizations is the need to maximize customer satisfaction and increase revenue while minimizing the cost of delivering an outstanding customer experience. Companies that consistently deliver a great customer experience have realized measurable business benefits far beyond improving customer loyalty and profit.
Focusing on end-to-end customer journeys across multiple touchpoints and channels can build significant competitive advantage, reduce customer churn and differentiate their brand from competitors. End-to-end focus on customer experience also improves sales effectiveness – converting customers into advocates and repeat buyers – while driving costs out of their business.
Start With an Experience Assessment
BrightEye delivers an overall assessment that provides clients with the understanding of key customer experience principles and their maturity level against those principles. The Experience Assessment offering will help you:
- Assess the overall health of your customer experience
- Identify “Pain Points” and “Moments of Truth” from your customers’ perspective
- Develop a capability blueprint to deliver your Customer Experience Strategy
- Envision the future customer experience that meets your customers needs and aligns with your corporate strategy and brand
Leverage Our Strategic guidance and Hands-on Execution
Find and fix pain points
- Identify and resolve problems at “moments that matter” to increase customer satisfaction —and measure the results
Build a customer-centric company culture
- Embed customer experience best practices into core processes and communications, share customer insights company-wide, and track quality metrics
Optimize business processes
- Map quality customer experience to business results with best practice tools and training that sharpen team skills and promote a consistent brand voice
Differentiate your business
- Uncover unmet customer needs and develop unique approaches to solve problems and exceed expectations