Brighteye Group is a marketing strategy and research consultancy that develops integrated marketing plans, and campaigns for traditional, web and social media. We are experienced in business-to-business (B2B) and business-to-consumer (B2C) in Canada and internationally. Technology, real estate estate and sustainability are key focus areas.
INFORMED BY DATA
Market, product, and digital communications strategy are supported by solid research. In-depth industry, competitor and customer analysis can produce actionable insights for every client. As a result, organizations can make decisions that help them expand, outperform competitors, and meet their goals. Drive growth, sales, and returns with data-backed insights.
We can help target your marketing toward the best sales opportunities and tell your story to the most important audiences. Working with your team, we’ll focus branding, lead generation and content marketing toward your best sales opportunities. Brighteye taps into partnerships with other providers of specialized marketing capabilities to implement recommendations and deliver multifaceted marketing campaigns.
TIME FOR A SECOND OPINION ?
Sometimes teams and plans get stalled and fail to achieve the objectives. It’s good to take a step back from day-to-day marketing projects. Brighteye can bring new data to the picture and provide an independent assessment of your strategy or plan to enter a market or launch a new product. If necessary, we can do a top-to-bottom assessment of your entire marketing program, from branding to channels to tactics.
Bryan O’Connor is a highly experienced consultant who has worked for over 20 years in the design and implementation of brand and marketing strategies for technology, environmental and real estate companies.
As the principal of Brighteye Group, he collaborates to deliver projects for enterprise, small business and not-for-profits. Operating at the intersection of strategy, research and communications, he is uniquely qualified to deliver client value and results.
He has held senior roles with global telecommunications, software and consulting firms. As a former market analyst, he is obsessed with using data and insights as a foundation for customer focus, competitive positioning, and sales performance.
Bryan holds an MBA (technology focus), undergraduate business degree, and additional education in communications and environmental studies.