Then we’ll prepare customized marketing strategy recommendations.
- Prioritize marketing to achieve specific sales objectives and impact results.
- Capitalize on your competitive advantages in marketing.
- Differentiate your company in a competitive marketplace.
- Communicate a unique high value proposition.
- Plan marketing tactics and campaigns for each marketing channel.
- Leverage the customer and prospect database for targeted marketing.
- Align and synchronize marketing and sales teams.
- Generate leads and nurture prospects to create new customer and partner relationships.
- Engage customers and enhance retention with customer relationship management (CRM).
- Monitor and measure the marketing results.
If required, a detailed, month-by-month, channel-by-channel, tactical marketing plan is provided to serve as a marketing road map, including:
- Marketing tactics and campaigns such as digital content, advertising, direct marketing, PR, email, social media, sales promotion, sales tools, and trade shows
- Budget for production, media, and distribution costs
- Recommendations for internal and external resources for plan execution
We can also help guide and manage the implementation of your marketing strategy and plan.