MARKETING STRATEGY & PLANNING

It starts with strategy.

With decades of strategic marketing and experience, we can help you develop an integrated plan to go-to-market, build your brand, and generate leads and sales.

 

UNLOCK YOUR UNIQUE VALUE

We work closely with you to understand your products, services, objectives, customers, and prospects – where you have been as a company, where you’re going and why you’re unique. We dig deep into your brand, marketplace, competitors, sales process, sales and marketing CRM, and marketing tactics.

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BRIGHTEYE APPROACH

  • Collaborate with your marketing and sales team.
  • Analyze sales results and customer database to profile and segment your customers. Who is your ideal customer?
  • Interview customers and partners to learn why people value your products and services. Why do they buy and how?
  • Researching and profiling your competitors to understand their market positioning and marketing tactics. What’s the competitive gap?

Then we’ll prepare customized marketing strategy recommendations.

  • Prioritize marketing to achieve specific sales objectives and impact results.
  • Capitalize on your competitive advantages in marketing.
  • Differentiate your company in a competitive marketplace. 
  • Communicate a unique high value proposition.
  • Plan marketing tactics and campaigns for each marketing channel.
  • Leverage the customer and prospect database for targeted marketing.
  • Align and synchronize marketing and sales teams.
  • Generate leads and nurture prospects to create new customer and partner relationships.
  • Engage customers and enhance retention with customer relationship management (CRM).
  • Monitor and measure the marketing results.

If required, a detailed, month-by-month, channel-by-channel, tactical marketing plan is provided to serve as a marketing road map, including:

  • Marketing tactics and campaigns such as digital content, advertising, direct marketing, PR, email, social media, sales promotion, sales tools, and trade shows
  • Budget for production, media, and distribution costs
  • Recommendations for internal and external resources for plan execution

We can also help guide and manage the implementation of your marketing strategy and plan.