Branding Strategy

Optimize Your Brand

A great brand conveys the highest value you deliver and sets you apart from everyone else. You gain a powerful advantage when prospects choose to listen your marketing messages and discover your unique value.

Brighteye Approach

STRATEGY

  • Market positioning to capitalize on your strengths versus competitors.
  • Marketing tagline to support the positioning by stating the most important benefit, advantage, or distinction you offer.
  • Marketing messages to build the copy platform for marketing materials — the “proof points” that support your positioning and your brand promise.
  • Brand attributes and brand persona – how you want your brand to be perceived in the market;
  • Visual identity and logo to establish a distinct image for your company and convey brand attributes;
  • Detailed graphic design standards for implementing the brand in marketing materials, and in all marketing channels.

BRAND REVIEW AND AUDIT

  • Evaluate existing marketing to assess your current brand identity.
  • Review communication at all customer touch points, in marketing materials, and in traditional, web, and social media to determine the messages being delivered to the market.
  • Analyze the branding strategies of your competitors.
  • We consult with you and your sales team.
  • Talk directly with customers to learn what sets your company apart from competitors and how your customers see you – their perceptions of your brand and what they value most about you.
  • Determine which brand elements (such as colors, fonts, icons, or taglines) should be retained in a new identity