UNLOCK YOUR UNIQUE VALUE
We work closely with you to understand your products, services, objectives, customers, and prospects – where you have been as a company, where you’re going and why you’re unique. We dig deep into your brand, marketplace, competitors, sales process, sales and marketing CRM, and marketing tactics.
- Collaborate with your marketing and sales team.
- Analyze sales results and customer database to profile and segment your customers. Who is your ideal customer?
- Interview customers and partners to learn why people value your products and services. Why do they buy and how?
- Researching and profiling your competitors to understand their market positioning and marketing tactics. What’s the competitive gap?
Then we’ll prepare customized marketing strategy recommendations.
- Prioritize marketing to achieve specific sales objectives and impact results.
- Capitalize on your competitive advantages in marketing.
- Differentiate your company in a competitive marketplace.
- Communicate a unique high value proposition.
- Plan marketing tactics and campaigns for each marketing channel.
- Leverage the customer and prospect database for targeted marketing.
- Align and synchronize marketing and sales teams.
- Generate leads and nurture prospects to create new customer and partner relationships.
- Engage customers and enhance retention with customer relationship management (CRM).
- Monitor and measure the marketing results.
If required, a detailed, month-by-month, channel-by-channel, tactical marketing plan is provided to serve as a marketing road map, including:
- Marketing tactics and campaigns such as digital content, advertising, direct marketing, PR, email, social media, sales promotion, sales tools, and trade shows
- Budget for production, media, and distribution costs
- Recommendations for internal and external resources for plan execution
We can also help guide and manage the implementation of your marketing strategy and plan.