Brighteye Approach

PREPARE

• Collaborate with your marketing and sales team.
• Analyze sales results and customer database to profile and segment your customers. Who is your ideal customer?
• Interview customers and partners to learn why people value your products and services. Why do they buy and how?
• Researching and profiling your competitors to understand their market positioning and marketing tactics. What’s the competitive gap?

STRATEGY

• Then we’ll prepare customized marketing strategy recommendations.
• Prioritize marketing to achieve specific sales objectives and impact results.
• Capitalize on your competitive advantages in marketing.
• Differentiate your company in a competitive marketplace.
• Communicate a unique high value proposition.
• Plan marketing tactics and campaigns for each marketing channel.
• Leverage the customer and prospect database for targeted marketing.
• Align and synchronize marketing and sales teams.
• Generate leads and nurture prospects to create new customer and partner relationships.
• Engage customers and enhance retention with customer relationship management (CRM).
• Monitor and measure the marketing results.

PLAN

If required, a detailed, month-by-month, channel-by-channel, tactical marketing plan is provided to serve as a marketing road map, including:

• Marketing tactics and campaigns such as digital content, advertising, direct marketing, PR, email, social media, sales promotion, sales tools, and trade shows
• Budget for production, media, and distribution costs
• Recommendations for internal and external resources for plan execution

MANAGE

We can also help guide and manage the implementation of your marketing strategy and plan.