Marketing Strategy

With decades of strategic marketing and experience, we can help you develop an integrated plan to go-to-market, build your brand, and generate leads and sales.

We work closely with you to understand your products, services, objectives, customers and prospects – where you have have been as a company, where you’re going and why you’re unique. We did deep into you brand, marketplace, competitors, and sales process, sales and marketing CRM, and marketing tactics.

Brighteye Approach

PREPARE

  • Collaborate with your marketing and sales team.
  • Analyze sales results and customer database to profile and segment your customers. Who is your ideal customer?
  • Interview customers and partners to learn why people value your products and services. Why do they buy and how?
  • Researching and profiling your competitors to understand their market positioning and marketing tactics. What’s the competitive gap?

STRATEGY

  • Then we’ll prepare customized marketing strategy recommendations.
  • Prioritize marketing to achieve specific sales objectives and impact results.
  • Capitalize on your competitive advantages in marketing.
  • Differentiate your company in a competitive marketplace.
  • Communicate a unique high value proposition.
  • Plan marketing tactics and campaigns for each marketing channel.
  • Leverage the customer and prospect database for targeted marketing.
  • Align and synchronize marketing and sales teams.
  • Generate leads and nurture prospects to create new customer and partner relationships.
  • Engage customers and enhance retention with customer relationship management (CRM).
  • Monitor and measure the marketing results.

PLAN

If required, a detailed, month-by-month, channel-by-channel, tactical marketing plan is provided to serve as a marketing road map, including:

  • Marketing tactics and campaigns such as digital content, advertising, direct marketing, PR, email, social media, sales promotion, sales tools, and trade shows
  • Budget for production, media, and distribution costs
  • Recommendations for internal and external resources for plan execution

MANAGE

We can also help guide and manage the implementation of your marketing strategy and plan.

2010
In 2010 Tom founded Brooklyn. What began as a little project in Tom’s basement soon became a thriving success.
60K
Over 60,000 customers trust our products to build and design their websites.
2021
2021 will be the year of decisions. Further growth and new innovations will lead to victory.

Bryan O'Connor, CEO and Founder

Bryan is a highly experienced consultant who has worked for over 20 years in the design and implementation of brand and marketing strategies for technology, environmental and real estate companies. He collaborates to deliver projects for enterprise, small business and not-for-profits. Operating at the intersection of strategy, research and communications, he is uniquely qualified to deliver client value and results.

He has held senior roles with global telecommunications, software and consulting firms. As a former market analyst, he is obsessed with using data and insights as a foundation for customer focus, competitive positioning, and sales performance.

Bryan holds an MBA (technology focus, undergraduate business degree, and additional education in communications and environmental studies.

Head of Studio

replace-portrait
replace-portrait

Just Tom